Content Marketing
Ideas shaped into stories people actually finish reading.
- Content strategy
- Editing
- Managing websites
- Social media strategy
- Brand positioning
- Video marketing
Portfolio · Toronto, Canada
Marketing and Videography Professional. Connecting people through storytelling.
About
I am a British-Egyptian marketing/video professional, I've lived in Saudi Arabia, Bahrain, Egypt, the US, the UK and now Canada. I am happiest when I'm learning new skills, exploring a new culture or delving into a hobby. I am fascinated with connection through storytelling, and I enjoy having a busy life. I am also a circus coach and performer, something I have been doing for 12 years.

Services
Ideas shaped into stories people actually finish reading.
Campaigns planned, launched and measured end to end.
Six formats, one voice
Portfolio
More work
Articles, case studies and videos, published often.
Journal
Notes on marketing, case studies, video work and life on the move.

Marketing · 5 min
Why the best content strategies start with a human story, not a keyword list.

Marketing · 6 min
Lessons from leading company rebrands, and how to keep what made people love you.

Case Studies · 4 min
Behind the scenes of writing a case study about revolutionising early talent development.

Case Studies · 5 min
How to communicate complex technology programmes in plain, meaningful language.

Videos · 4 min
A practical guide to filming authentic testimonial videos for education brands.

Videos · 3 min
Cutting long footage into short social videos that keep people watching.
Beyond the desk
When I am not writing or filming, you will probably find me upside down on a pair of aerial silks. Circus taught me that every graceful moment is built on hours of practice, a lot of trust and the courage to fall and try again. It is the same mindset I bring to every story I tell.
Contact
Whether you’re looking to collaborate or simply want to chat about the magic of visual storytelling, drop me a line.